Management Course Objectives
Business Management
Course Description: The purpose of Business Management is to provide knowledge as to how business is organized, directed, controlled, and supervised. The students will demonstrate competencies by describing and applying management functions, principles, and processes that are necessary to achieve successful business management and ownership. A culminating project for this course is the completion and presentation of a Business Plan.
Course Mission Statement: Management is the process of using organizational resources effectively and efficiently to achieve organizational goals through planning, organizing. Leading/directing, and evaluating/controlling. Management education helps students understand various management theories, basic management functions and their interrelationships, and the organization and competitive niche of a business.
Mastery of these concepts will help students lay the groundwork for managerial competence in the global marketplace.
COURSE OBJECTIVES:
1. Management Functions. Analyze the management functions and their implementation and integration within the business environment.
- Define the four functions of management Planning, organizing, leading and directing, and controlling.
- Utilize effective decision-making processes.
- Differentiate between the various levels of management.
2. Management Theories - Analyze management theories and their application within the business environment.
- Define the concept of leadership and important characteristics of leaders.
- Compare different leadership styles and effectiveness.
3. Business Organization - Analyze the organization of a business. Identify the appropriate forms of ownership in the evolution of a business organization.
- Identify and provide examples of the basic forms of business ownership (sole proprietorship, partnership, cooperative, and corporation).
- Discuss the role and nature of entrepreneurship and intrapreneurship.
4. Personal Management Skills - Develop personal management skills to function effectively and efficiently in a business environment.
- Identify important human relations skills needed by managers.
- Identify communication processes, channels, and communication barriers.
5. Ethics and Social Responsibility - Examine the role of ethics and social responsibility in decision making.
- Describe the changing nature of the population the labor force and the impact on business
- Suggest ways in which businesses can be socially responsible.
6. Human Resource Management - Describe human resource functions and their importance to an organization's successful operation.
- Describe the types of activities that occur in a human resources department.
- Identify factors to consider when employees are hired, transferred, promoted, or released.
7. Organized Labor - Describe the role of organized labor and its influence on government and business.
8. Technology and Information Management - Utilize information and technology tools to conduct business effectively and efficiently.
- Identify successful e-commerce businesses and strategies.
- Discuss common business uses of the Internet besides selling products.
9. Nature and Scope of Marketing - Analyze a business organization's competitive position within the industry.
- Discuss the importance of marketing and marketing activities.
- Define basic marketing concepts and the four elements of the marketing mix
- Identify why product development decisions are important to consumers as well as businesses.
- Discuss the important factors to be considered when sleecting channels of distribution.
- Describe factos involved in establishing products prices and common pricing strategies.
- Identify common promotional methods.
- Explain the parts of the selling process and how customers make effective buying decisions.
10. Financial Decision Making - Analyze financial data influenced by internal and external factors in order to make short-term and long-term decisions.
- Explain how businesses use budgets and accounting records to help them run efficiently.
- Analyze a balance sheet and income statement to determine profits and make business decisions.
- Discuss common sources of outside capital for short-term and long-term financing.
- Identify the purpose of insurance and how businesses manage risks with and without insurance.
11. Global Perspective - Examine the issues of managing in the global environment.
- Recognize challenges in managing a diverse workforce.
- Discuss the global competitive labor environment